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Marketing Your Business: More Than Just Advertising

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Marketing

For many people, marketing and advertising are synonymous. But that’s actually not true. While advertising is an essential marketing tool, it is not, in and of itself, marketing. Marketing is actually a much broader strategy. BusinessDictonary.com defines marketing as follows: “The management process through which goods …

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Marketing Strategies: Knowing Your Audience and Diversifying

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Marketing

It seems like we live in the kind of world where we’re surrounded by marketing strategies on all sides.  When you’re at home, you see advertisements on TV or have direct mail delivered to your mailbox.  If you’re browsing the internet, you …

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