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Three Ways a Television Ad or Ads Aren’t Like YouTube

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Ad

Television ad time is expensive, so you must make every second count.

That seems like a truism, but it’s backed by the numbers. If your ad is slightly too long, you’ll lose your audience and you won’t get them back. If the punchline is slightly off, you don’t get a second chance. The shots need to be perfectly aligned, your products need to be highlighted every possible frame, and everything needs to look like a slightly better version of reality.¬† Continue reading

3 Reasons Why Media Producers Still Need CDs

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CDs

The dire prediction that CDs and other discs are dying out has been around as long as CDs has been around. But physical compact discs are still a standard tool in the majority of industries. Even though digital copies and constant streaming access are changing many individual consumers’ habits, that doesn’t mean you can go forego CDs entirely. Here are three reasons why you still need them: Continue reading

4 Videography Tips for Complete Beginners

Posted in Uncategorized by Martin Smazenko. | Leave a Comment
Videography

Videography, or Video Recording and editing is a fun and exciting hobby to get into and it is a hobby that can easily become something more. However, it is not exactly easy for beginners to get into since it isn’t always obvious what they should be doing. With that in mind, I have compiled a list of basic things to help you get started recording and editing videos as a complete beginner. These tips won’t make you the next¬†Steven Spielberg overnight or anything but they will give you a solid idea of where to start your videographer journey as well as some basic suggestions of what to do at the start. Continue reading