Previously, the video format was used mostly in movies and on TV. But nowadays, videos are used for many more purposes. You see a lot of videos online, on YouTube and social media platforms. Mostly, the videos on social media are shorter—not more than 30 seconds. But they can be as effective as TV ads when it comes to marketing. And the rules of videography when it comes to these shorter videos are different. Here are some tips to help you create an online marketing video:Continue reading
#1. But My Smartphone is Perfect!
“Everyone I know carries a smartphone. If you bump into a long-lost-friend; or your kids or dogs are doing something awfully cute, or the look of the beach takes your breath away: pull that phone out of pocket or purse, and the moment’s caught. And the new, even smarter phones have special modes like ‘portrait’ for snapping really good photos, which we can share immediately on social media. What’s not to like? And my phone wasn’t cheap: why should I spend extra money on a camera?”Continue reading