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Blog

13Nov

The Video Blueprint: The Script

Posted in Fort Wayne, Video, Video Production and tagged , , , , | Leave a Comment

All great projects or works of art start with a great idea.

Ideas, though, are just ideas without some means of documenting them. This means, in the world of video production, is a script.

A script is the method by which an abstract idea transforms into its concrete form. Continue reading

9Nov

Improve Your Photographs By Adjusting the White Balance

Posted in Fort Wayne, Photography and tagged , , , , | Leave a Comment

Whether using a DSLR or point-and-shoot, being able to understand and manipulate different settings can help you take better photographs, in any situation or environment. One setting that is misunderstood or overlooked in basic photography is the white balance: the look of colors and the “temperature” of the photographs based off of the white in the picture. Continue reading

5Nov

Choosing Marketing Music to Engage Your Target Audience’s Emotion in Corporate Video

Posted in Fort Wayne, Marketing, Video and tagged , , , , , , , | Leave a Comment

Think about your favorite movie.

If you don’t have one, think about your child or your spouse’s favorite movie.

Many people remember their favorite movie like they remember a song. There’s a rhythm to most movies and TV shows. There’s a pulse.

There’s a feeling, a voice and a vision. The filmmaker and his or her team communicate these things using tools like graphics, costume, makeup, talent, environment, and of course, music. In fact, music is likely more powerful than you think. Continue reading