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Marketing Strategies: Knowing Your Audience and Diversifying

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It seems like we live in the kind of world where we’re surrounded by marketing strategies on all sides.  When you’re at home, you see advertisements on TV or have direct mail delivered to your mailbox.  If you’re browsing the internet, you see advertisements on the websites you frequent.  You may also have marketing emails delivered to your inbox.  Plus, there’s also inbound marketing, the new internet trend, in which companies don’t actively reach out to you.  Instead, they make it a point to be prepared when you reach out to them by doing an internet search for a particular product or service.  If you run a company, you might be wondering which of these marketing strategies will work best for you.  Here are a few tips:

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What to Look for in Quality Photo and Slide Transfers

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Slide Transfers

In this age of digital media, it’s very important to safeguard and preserve your precious 35mm slides and family photos by converting them to digital images. Choosing the right company that specializes in photo and slide transfers may prove to be a little bit overwhelming, so we’ve gathered a few key ways to know if the company you’re considering is right for you.

Images help us recall great memories like family reunions, wonderful vacations and children growing up. Make sure these images are transferred on quality equipment. You want to be sure to sure that your images are being digitized on a scanner with the highest dpi (dots per inch) to capture all the richness and vibrant colors.

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Why Should I Write a Blog? How Helping Your Clients Helps You

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Why Write a Blog?

There is a time when almost every company owner asks, “why should I write a blog?” After all, creating a blog takes a lot of time and effort that could otherwise be used for marketing or production. So, why is it important for you to have a blog for your business? It may surprise you that by giving your blog readers helpful information and advice about your product or service, you are actually helping yourself.

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