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Advanced Media Purchases New Camera with 4k and Super Slow Motion Capabilities: Sony NEX-FS700RH

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In an effort to better serve our client’s video production needs, we recently purchased a new Sony NEX-FS700RH camcorder. This new camcorder will enable us to provide 4k video output, super slow motion recording, and full 1080p video for projects such as films, commercials, corporate videos, or music videos. Featuring a high speed, 4k “Exmor” super 35 CMOS sensor, the Sony NEX-FS700RH is optimized for motion picture quality shooting. With 4k (4096×2160) and 2k (2048 x 1080) 12-bit RAW output, we now have additional flexibility to provide current industry standards as well as future standards. Continue reading

Fort Wayne River Greening 2015

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Advanced Media Integration, in conjunction with the Fort Wayne Professional Firefighters and Get Green, are proud to display footage from 2015’s Fort Wayne River Greening celebration.  Continue reading

Script Writing for Videos: “Hooking” the Viewer with a Great Concept

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Everyone knows the difference between a good advertisement and a bad one.  There are advertisements on TV that just leave you feeling blah, even if the product being advertised is one that you might be interested in.  And then, there are advertisements that catch your eye right away.

Visuals vs. Concept

What distinguishes ads that catch your eye from ads that don’t?  Is it just that the video is more striking, with crisp colors and better focus?  Is it that the models are better-looking?  Or does it have to do with the concept of the advertisement?

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