Marketing Your Business: More Than Just Advertising
For many people, marketing and advertising are synonymous. But that’s actually not true. While advertising is an essential marketing tool, it is not, in and of itself, marketing. Marketing is actually a much broader strategy. BusinessDictonary.com defines marketing as follows:
“The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: