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Marketing Your Business: More Than Just Advertising

Posted in Blogging, Fort Wayne, Marketing and tagged , , , , , | Leave a Comment
Marketing

For many people, marketing and advertising are synonymous. But that’s actually not true. While advertising is an essential marketing tool, it is not, in and of itself, marketing. Marketing is actually a much broader strategy. BusinessDictonary.com defines marketing as follows: “The management process through which goods …

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