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Blog

22Jan

3 Reasons to Adjust the White Balance Before You Continue Edits

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White Balance

You don’t always have to fix your white balance before you take the shot. Sometimes, especially if you’re working outside or with a lot of action, you can’t fix the white balance before the shot. But that doesn’t mean you have to start over. Get your film and pictures professionally rebalanced after the fact. Even if you plan on adding a filter, here are three reasons to request white balance first: Continue reading

17Jan

Four things that can ruin your video

Posted in Fort Wayne, Video Production and tagged , , , | Leave a Comment
Video

It doesn’t matter what the purpose of your video is. Good, high-quality video matters and a subpar product will always be judged worse than something you take your time on and do a good job with. The little details can trip you up and they are what can make or break a video. Taking the time to properly edit a video can make a good video better while failing to catch certain flaws during the editing process may result in your video’s complete and utter failure. The things that you need to look out for and catch during the editing process are: Continue reading

10Jan

Three Ways a Television Ad or Ads Aren’t Like YouTube

Posted in Film Transfers, Fort Wayne, Video Production and tagged , , , | Leave a Comment
Ad

Television ad time is expensive, so you must make every second count.

That seems like a truism, but it’s backed by the numbers. If your ad is slightly too long, you’ll lose your audience and you won’t get them back. If the punchline is slightly off, you don’t get a second chance. The shots need to be perfectly aligned, your products need to be highlighted every possible frame, and everything needs to look like a slightly better version of reality.  Continue reading