Blog - Advanced Media Integration

15Dec

Photo and Slide Transfers: Remind Them of How and Why They Fell in Love

Mom and dad’s wedding anniversary is coming up and you want to do something special, but what? They’re not interested in traveling to romantic destinations, fancy dinners that require dad to wear a tie or outfitting their home with the latest décor. What they actually value the most is family history and translating that into a one-of-a-kind gift can be hard, right? Wrong! It’s really rather simple thanks to photo and slide transfers.

8Dec

Understanding White Balance: The Basics

Posted in Blogging, Fort Wayne, Photography and tagged automatic white balance, AWB, dslr, fort wayne marketing, fort wayne marketing and media company, fort wayne media company, fort wayne photography, professional fort wayne photographers, SLR, white balance | Leave a Comment

You might have noticed this in your photos from your digital camera: sometimes the colors seem to be glazed in an orange glow, or oppositely a bluish tint. This is a result of your camera’s white balance. Understanding how white balance works-and how to make it work for you-can drastically improve the look and mood of your photos.

1Dec

Marketing Your Business: More Than Just Advertising

Posted in Blogging, Fort Wayne, Marketing and tagged 4 P's, advertising fort wayne, fort wayne advertising company, fort wayne marketing, four marketing p's, marketing fort wayne | Leave a Comment

For many people, marketing and advertising are synonymous. But that’s actually not true. While advertising is an essential marketing tool, it is not, in and of itself, marketing. Marketing is actually a much broader strategy. BusinessDictonary.com defines marketing as follows:

“The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing:

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