• Phone: 1.877.428.2610
  • Email: info@amifw.com

Understanding White Balance: The Basics

Posted in Blogging, Fort Wayne, Photography and tagged , , , , , , , , , | Leave a Comment

You might have noticed this in your photos from your digital camera: sometimes the colors seem to be glazed in an orange glow, or oppositely a bluish tint. This is a result of your camera’s white balance. Understanding how white balance works-and how to make it work for you-can drastically improve the look and mood of your photos.

Continue reading

Marketing Your Business: More Than Just Advertising

Posted in Blogging, Fort Wayne, Marketing and tagged , , , , , | Leave a Comment
Marketing

For many people, marketing and advertising are synonymous. But that’s actually not true. While advertising is an essential marketing tool, it is not, in and of itself, marketing. Marketing is actually a much broader strategy. BusinessDictonary.com defines marketing as follows:

“The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing:

Continue reading

Fort Wayne Aerial Photography: Flying Laws and Using the Right Camera

Posted in Fort Wayne, Photography, Video Production and tagged , , , , , , , , | Leave a Comment
Fort Wayne Aerial Photography

We’ve recently purchased a UAV to begin shooting Fort Wayne Aerial Photography and Videography, while this has been a great addition to our services at Advanced Media Integration, there was many rules and regulations we had to research before we could even get the UAV up in the air.  Here are some things we’ve learned along the way and a couple of suggestions on the camera of choice for us.

Continue reading