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Why Write a Blog? A Business Perspective

Why write a blog?  Let us explain, since first busting onto the scene as a way to express personal opinions in the early days of the web, blogging has evolved into a complex and important form of marketing for many companies. Sure, personal, opinion-driven blogs still exist, and are still an important part of the online conversation. But purpose-oriented blogs are now the most common form of the medium, and there’s a reason for it. If you’re asking yourself, ‘why should I write a blog?’ consider these reasons: Continue reading