Choosing Marketing Music to Engage Your Target Audience’s Emotion in Corporate Video
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Think about your favorite movie.
If you don’t have one, think about your child or your spouse’s favorite movie.
Many people remember their favorite movie like they remember a song. There’s a rhythm to most movies and TV shows. There’s a pulse.
There’s a feeling, a voice and a vision. The filmmaker and his or her team communicate these things using tools like graphics, costume, makeup, talent, environment, and of course, music. In fact, music is likely more powerful than you think. Continue reading
