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3 Nuggets to Bring To Your Marketing Consultation

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As we’ve detailed in this space in the past, a marketing consultation might be all you need to determine just what you’re doing right, and where you could improve in promoting your business. To ensure its success, here are 3 nuggets of information you should bring to the consultation that can significantly improve results. Continue reading

Social Media and Marketing: Three Keys to Success

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social media

Whether you are a veteran small business owner or just learning the ropes, marketing is vital. This is especially true in the beginning stages of your business; nobody knows about your services, and they have no incentive to use them! Thus, marketing is a necessity. Fortunately, we live in an era where there are multiple tools at our fingertips to complement and boost our marketing power. Below are just three of the reasons why social media is critical for marketing. Continue reading

3 Integral Script Writing Guidelines

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script writing

Script writing guidelines. Somewhat paradoxically, script writing for videos is both the simplest art form and the most complex. A script is just words on a page, but it is also the vehicle that drives your entire production and communicates your vision to your team. Without a good script, your production could run into unnecessary (and often costly) delays or worse: lose its fidelity to your original artistic vision. Follow these three integral guidelines to ensure your original idea makes it all the way to the silver screen. Continue reading